THE INSIDE SCOOP : PARAVEL

How Paravel became the must-have global brand for travel, with numerous awards celebrating its innovation and sustainability.

So what has Paravel done that other brands have missed? Co-founders Indré Rockefeller and Andy Krantz have embarked on a unique journey, reimagining travel with a futuristic approach that has positioned Paravel as a market leader in the travel accessory sector.

As they approach their seventh year since their launch in 2016, Paravel continues to captivate travel enthusiasts worldwide with their luggage and accessories. These products offer timeless aesthetics, exceptional functionality, and a forward-thinking approach to sustainability. Paravel is making a global impact, setting them apart from other brands in the market.

They are commended for their approach to product creation with approximately 7.5 million plastic bottles transformed into their iconic designer travel bags. With sustainability at the core, their mission is to help consumers celebrate travel while serving the environment in style.

Image: @thatgirlmichi

From a marketing stance, the brand has done an incredible job of using storytelling to create a narrative that tells its target audience that travel is not complete without a Paravel bag and passport in hand in hand.

Paravel has recognised that travel today is one of the most shared experiences with friends, family, and followers across their social media platforms which has shown to be an incredible marketing tool. Their minimalist designer bags are the perfect addition among holiday snaps making for beautiful User Generated Content (UGC). While much of their shared content is marketed to look like UGC, genuine UGC has gained global traction for the brand, with consumers emphasising these products as the must-have bag for travelling.

Paravel has achieved remarkable success in a short span of time, establishing a strong brand presence. Their message that sustainable materials can be visually appealing and even sexy has resonated with consumers, further enhancing their brand image.

We look forward to continuing to watch Paravel's Journey.